Privacy Policy

1. Introduction

This Privacy Policy explains how Net Parity Ltd ("we," "us," or "our"), company registration number 05100555, collects and processes your personal information through the StoreScore website.

2. Information We Collect

We collect information that you provide directly to us, including:

• Email addresses when joining our waitlist
• Any additional information you voluntarily provide through our contact forms

3. How We Use Your Information

We use the information we collect to:

• Communicate with you about StoreScore
• Send you updates about our launch
• Respond to your inquiries
• Improve our website and service

4. Information Sharing

We do not sell, trade, or otherwise transfer your personally identifiable information to third parties. We may share generic aggregated demographic information not linked to any personal identification information.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

6. Cookies and Tracking

We use cookies and similar technologies for the purposes described below. You can change your choice at any time via our cookie banner, or instruct your browser to refuse or warn when a cookie is set (some features may then not work).

6.1 Cookies we set (first-party)

• Consent cookie — Name: storescore-cookie-consent. Purpose: to remember whether you have accepted or declined non-essential cookies. Duration: 365 days. Set when you click "Accept All" or "Decline" on our cookie banner.

6.2 Cookies set by third parties

• Google reCAPTCHA — We use Google reCAPTCHA to protect our forms (e.g. early access signup, calculator) from abuse and automated use. When you use our site, Google may set cookies (e.g. _GRECAPTCHA) in connection with the reCAPTCHA service. These cookies are necessary for form security. If you decline cookies on our site we will not allow form submission, but the reCAPTCHA script may still load and Google may still set cookies. See Google's privacy policy.
• Google Analytics (GA4) — If you click "Accept All" on our cookie banner we enable Google Analytics. Google may then set cookies (e.g. _ga, _ga_*, _gid) to measure how visitors use our site (e.g. page views, events). We do not enable Analytics cookies if you click "Decline". See Google's privacy policy.

6.3 Other local storage

We use local storage in your browser only where necessary for site functionality (for example, to cache data used by our StoreScore widget and reduce repeated requests). This does not involve third-party tracking.

6.4 Your choices

You can use our cookie banner to accept or decline non-essential cookies (Analytics). You can also use your browser settings to block or delete cookies; note that blocking all cookies may prevent forms from working and may not remove cookies already set by Google before you declined.

7. Your Rights Under GDPR

As a UK company, we comply with UK GDPR. You have the right to:

• Access your personal data
• Request correction of your personal data
• Request deletion of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Withdraw consent

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in accordance with UK data protection laws.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

10. Children's Privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

12. Contact Us

For any questions about this Privacy Policy or to exercise your rights, please contact us at: